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OnTrack: BI Solution

Ever struggle with the issue of transforming huge amounts of BMS data into valuable sales input? The market is exploding with Business Intelligence solutions, yet few are designed to address the unique nature of the media industry.

OnTrack is a Business Intelligence platform developed specifically for broadcasting companies. Designed to work with any Broadcast Management System, OnTrack is a vital decision-support tool that assists sales managers in the analysis of sales trends and inventory pressure.

OnTrack allows you to compare past performance with incoming data, assess multiple business scenarios and formulate viable goals in a market heavily influenced by economic downturns. The system features predefined sets of KPIs, trends and scoreboards, to which users can add their own customized elements. OnTrack’s interface is fully configurable, allowing you to create and customize your working screens, graphs and reports.

OnTrack features:

  • Integrates fully with your current Sales Module  
  • Integrates seamlessly with your organization’s Business Intelligence portal 
  • Available off-the-shelf for small companies and in customizable packages for large enterprises
  • Operates with both Oracle and SQL Server
  • Full drill-down capabilities, from the organization level to individual programs and employees
  • Built in ETL tool imports data in both XML and SCV formats
  • Validates incoming data against defined integrity rules.


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OnTrack Benefits
Ready-to-use application allows you to redeploy valuable company resources
Maximize your sales capabilities by monitoring company performance on all levels of your organization
Perform market analysis for both upfront and scatter campaigns
Assess the impact of airtime inventory pressure on prices
Implement precise stewardship strategies by tracking and controlling ratings performance per demo, daypart and program
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