Are you getting the highest possible revenue out of your airtime? Are your customers pleased with the spot placement they are getting in your broadcast schedule? Want to know what you can do better?

SintecMedia introduces OnTarget, a new web-based optimization platform for the placement of commercial and promotional interstitials. Incorporating years of practical experience in broadcast planning, OnTarget deploys advanced mathematical algorithms to ensure that no spot is “left on the table.” Its highly interactive graphic interface makes it easy to identify problems and determine the best-case scenario for your sales plans.

OnTarget ensures that the huge volume of primary and secondary spots handled in a typical broadcast day is scheduled in the most efficient manner with minimal manual involvement, simultaneously maximizing revenues and reducing operational costs.

OnTarget features:

• Booking, placement, promotion, brand allocation and material assignment
• Manages primary and secondary events in the same platform
• Combines a variety of balancing methods (horizontal, vertical, front and back)
• Allows unlimited requests, requirements and hard constraints
• Constraint relaxation capabilities supported by cause-and-effect analysis tools to estimate relaxation impact
• Embedded shuffle & bump capabilities
• Supports rotation and percentage allocation and placement.