Mashable and Edmunds Select Operative.One Digital Ad Management Platform

February 7, 2017

NEW YORK, PRNewswire — SintecMedia, the world’s leading provider of broadcast management software, today announced that leading publishers Mashable and Edmunds are recent clients of the company’s Operative.One platform, which provides digital advertising business management technology for premium media companies. Mashable is the source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Edmunds is the leading car shopping and information network, partnering with more than 10,000 new and used car dealers across the U.S. to make car shopping easier. The two companies serve millions of individuals each month and have sophisticated, data-driven advertising businesses that are well matched to the Operative.One suite.

Mashable has complex advertising operations in many countries as well as a broad-reaching content distribution network. Sales and operations teams required a flexible, scalable advertising platform in order to meet advertiser demand for relevant proposals and efficient delivery.  With Operative.One, the company will not only exceed advertiser expectations, they will enjoy a more efficient quote to cash process, and more visibility for the sales team, enabling them to sell at a higher yield.

Edmunds chose Operative.One from SintecMedia to help provide better insights into the health of the company’s advertising business. Because Operative’s client base covers many automotive publishers, the team at Edmunds feels confident SintecMedia’s solution can address their robust business needs.

“The insights Operative.One provides will help us evaluate campaign delivery to allow us to uncover new areas of opportunity and maximize revenue,” said Melissa Sotelo, executive director of advertising operations, Edmunds. “We look forward to the positive results Operative’s platform will help us achieve.”

“We are thrilled to add two fantastic digital brands to our client base,” said Lorne Brown, President of SintecMedia. “Both Mashable and Edmunds have complex direct advertising businesses that reflect the value of their highly targeted premium content. Additionally, these companies, like many of our clients, rely on data and programmatic advertising innovations to maximize yield. With SintecMedia’s comprehensive platform, we can grow together as their business evolves.”

About Mashable

Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

About, Inc.

Car shopping destination serves millions of visitors each month. With Edmunds Price Promise®, shoppers can buy smarter with instant, upfront prices for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Shoppers can browse not only dealer inventory, but also vehicle reviews, shopping tips, photos, videos and feature stories on both Edmunds’ wired site and on its acclaimed mobile apps. Regarded as one of the best places to work in Southern California, was also named one of “The World’s Top 10 Most Innovative Companies of 2015 in Automotive” by Fast Company. Edmunds welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and, via text at ED411 and on Twitter and Facebook. The company is based in Santa Monica, Calif. and has a satellite office in downtown Detroit, Mich., but you can find Edmunds from anywhere on YouTube, Pinterest, LinkedIn, Instagram, Google+ and Flipboard.

About SintecMedia

SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300 of the world’s top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 1200+ employees in 12 offices around the world and processes more than $40 billion in linear and digital advertising revenue for the best-known companies in the industry.