Bringing together TV and digital ad management for media companies and publishers worldwide.
I would like to share with you that earlier this week SintecMedia acquired Operative in a mutual agreement between the companies. Operative will become part of SintecMedia.
The combined offering is strategically important for the market. It will create the largest independent advertising sales platform for media companies, providing a profitable technology solution for now and the future of TV and digital advertising. This competitive offering will empower media companies to scale and maximize yield, better than anything else available on the market. The management at Operative are also investors in the newly merged organization and will remain as invested employees at SintecMedia.
For those of you who are not familiar with Operative, the company is the leading advertising business management solution for digital. Based in New York, NY, Operative has around 450 employees in offices in the US, Europe and South America. The company specializes in strategic sales, operations and analysis solutions for media companies, and is a long time player in the digital advertising business. Operative has the largest market share of premium publishers and media companies of any digital advertising business offering of its kind. Some of the world’s largest and most complex media companies rely on Operative’s advertising business management software to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, iHeartRadio, BuzzFeed, and Schibsted Media.
We at SintecMedia believe that this acquisition will have an enormous positive impact on the way TV and digital advertising are transacted across the globe. We plan to start working on a combined roadmap in the very near future, ensuring that clients will have access to the most advanced, streamlined advertising business management software across channels and around the globe.
Media companies need an objective partner that is focused on their profitability now and in the long term. That is exactly what we’re creating at SintecMedia.