London & Jerusalem – April 27, 2016 – SintecMedia, the world’s leading provider of broadcast management software, is pleased to announce that SintecMedia’s management team and Francisco Partners, a global technology-focused private equity firm, have acquired SintecMedia from its existing shareholders, including Riverwood Capital. SintecMedia, which manages the business of multi-platform TV, is a business software partner for over 150 of the world’s top TV and media companies. Its products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from leading brands and agencies around the globe. Financial details of the deal are not being made public.
SintecMedia is introducing OnBoard, an innovative, robust TV Sales Side Platform (TV SSP) that makes TV and digital advertising more effective by enabling broadcasters and others to offer TV advertising, audience based sales and programmatic tools.