SintecMedia is excited to bring together the two leading TV and Digital advertising management platforms under one company. Operative, specializing in strategic sales, operations and analysis technology and services for media companies is a long time player in the digital advertising business. Coming together with SintecMedia will have an enormous positive impact on the way TV and digital advertising are transacted across the globe. The combined offering creates the largest independent advertising sales platform for media companies, providing them with a profitable technology solution for now and the future of TV and digital advertising.
This year was my first Op/Ed, and what an amazing event! Coming from a TV background, I was happy to see so many MVPDs, Networks, Programmers, Station Groups and Broadcasters attending. Now that we have acquired Operative, I was also very impressed with the caliber of attendees from print and digital publishers.
As television networks and broadcasters embrace programmatic advertising, they need tools that will streamline the process with ad agencies and other buyers to ensure the promise of real-time, automated, and accurate buys. With OnBoard, networks are able to improve decision making on how to divide and sell inventory across various outlets, whether direct or programmatic, and how to optimize inventory pricing to maximize revenue.
Atlanta, December 6, 2016
SintecMedia is pleased to announce that Charter Communications is now live with Nestor! Charter completed its acquisition of Bright House Networks (BHN) and merger with Time Warner Cable (TWC) in May of this year, to become the second largest Cable TV Operator in the United States with over 16 million subscribers. Charter is now using Nestor to process an annualized total of $9B in linear programming expenses.
NEW YORK, Nov. 3, 2016 /PRNewswire/ — Starz has implemented IBMS Content to manage programming operations. Starz is a leading integrated global media and entertainment company and includes the operations for its domestic U.S. STARZ premium pay TV network. IBMS is the leading technology solution for premium networks, providing the business platform for the end to end management of premium content from content acquisition, program financial management, advanced rights management, and cross platform content scheduling.